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Discover the impact of individual actions on solving the climate crisis in this TEDx talk by Alex Gamboa Grand. Explore how seemingly small, everyday choices can significantly contribute to environmental sustainability without inducing stress or guilt. Learn strategies for making a positive difference through conscious consumerism and supporting local, mission-driven businesses. Gain insights from Grand's experience as an entrepreneur and advocate for sustainable living, and understand how personal actions can complement larger-scale efforts in addressing global environmental challenges.