The Emerging Global Web - Mobile-Driven Innovation and Challenges

Explore the evolution and future of the global web in this insightful 52-minute conference talk from Mobilism 2015. Delve into the dramatic shift in web demographics over the past 25 years, from its origins in developed nations to the current landscape dominated by emerging economies. Discover innovative services reshaping the web for tomorrow's consumers, driven by mobile technology, personal relationships, and rapid globalization. Examine fascinating case studies, including marketplaces, cross-pollination of ideas, and new search paradigms. Learn about groundbreaking platforms like WeChat and the concept of Light Apps. Investigate the impact of QR codes, digital virtual mobile experiences, and rapid prototyping on web development. Gain valuable insights into scaling challenges, technological baggage, and the importance of experimentation in creating a truly global web. Presented by Stephanie Rieger, this talk offers a comprehensive look at the emerging trends and opportunities in the ever-expanding digital landscape.