Explore the rapid growth of the podcast market and the launch of Luminary Media in this Stanford seminar featuring CEO Matthew Sacks and co-founder Lauren Perkins. Gain insights into identifying opportunities in the podcasting space, building a team, and launching a product with exclusive content in just over a year. Learn how the company navigated negative headlines and Twitter backlash during their launch week, and discover strategies for addressing common startup mistakes. Delve into topics such as Luminary's business model, the complexities of the podcasting industry, and the challenges faced by new entrants in this evolving market.
Overview
Syllabus
Introduction
Luminary
Business Model
Look for Opportunity
Laurens Story
Why Podcasting
Challenges
Complex Opportunities
Summary
Taught by
Stanford Online
