Build the Right It - Alberto Savoia of Google

Discover strategies to build successful innovations in this Stanford seminar featuring Alberto Savoia, former Innovation Agitator at Google. Explore the concept of "pretotyping," a rapid-prototyping technique designed to test market demand before full product development. Learn about the law of market failure, the importance of validating ideas in "Thinkland," and how to effectively communicate innovation potential using data. Gain insights from Savoia's experiences as Google's first engineering director and his work on the AdWords project. Understand how to reframe innovation challenges to focus on market demand and increase the chances of creating impactful products that people actually want.