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Explore a thought-provoking conference talk from SREcon23 Americas that challenges conventional wisdom about platform engineering. Delve into the complexities of building platforms to support business missions and question the applicability of others' principles, practices, and platforms to your unique context. Join Alex Hidalgo from Nobl9 and Andrew Clay Shafer from Ergonautic as they draw parallels between Sartre's 'No Exit' and the world of DevOps, SRE, and Platform Engineering. Learn how to retain agency, identify specific needs, and understand the evolution of platform engineering while avoiding common pitfalls. Gain valuable insights on navigating the challenges of platform development and implementation in this engaging 27-minute presentation from USENIX.