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Explore the evolution of reliability culture and practices in a 24-minute conference talk from SREcon22 EMEA. Delve into the journey of Zalando's reliability improvement, focusing on the human aspects of maintaining production systems. Examine three major incidents that shaped the organization's approach to reliability, and learn how they developed a common language, culture, and support network to enhance operational maturity. Gain insights into aligning reliability efforts with customer value and creating a shared understanding of "sufficiently reliable" systems. Discover how the interplay between technical systems and the people who maintain them impacts overall reliability and customer satisfaction.