Sport for Social Impact - Reinvesting Sports Proceeds into Communities

Explore the intersection of sports and social impact in this 40-minute conference talk featuring FC Barcelona Foundation and Ralph C. Wilson, Jr. Foundation representatives. Discover how FC Barcelona, a billion-dollar revenue sports club, allocates 1% of its earnings to drive global social initiatives through partnerships. Learn about the regional approach of the Ralph C. Wilson, Jr. Foundation, which reinvests the legacy of the Buffalo Bills owner. Gain insights into the potential of sports-generated proceeds being channeled back into communities, as discussed by FC Barcelona Foundation Head of Programs Mariona Miret and Ralph C. Wilson, Jr. Foundation CEO Dave Egner at the 2019 Project Play Summit. Delve into topics such as Barcelona's responsibility, foundation values, solutions to social issues, misconceptions about sports foundations, and the importance of fun in sports-based initiatives.