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Discover how National Australia Bank (NAB), Australia's largest bank, leverages data-driven strategies to transform the financial sector in this 35-minute conference talk. Explore NAB's journey in enhancing customer experiences, improving operational efficiencies, and driving sustained growth through strategic alignment with technological advancements. Learn how NAB utilizes data to personalize services and anticipate needs for over 8.5 million customers, integrates AI and emerging technologies to revolutionize processes, and streamlines architecture for improved data accessibility and insights. Gain valuable insights from Taylor Brown, Co-Founder and COO of Fivetran, on unlocking the full potential of data assets in the digital age.