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Explore scaling strategies for rapidly growing software systems in this GOTO Aarhus 2012 conference talk. Learn from Bjorn Freeman-Benson, VP Engineering at New Relic, as he shares insights on how the company scaled from serving a dozen customers to over 25,000 while collecting billions of metrics daily. Discover the combination of strategic decisions that enabled effective scaling without massive hardware investments. Examine techniques such as sharding, caching, and hardware improvements, understanding their applications and limitations. Gain valuable knowledge on building scalable systems that can handle exponential growth in data collection and customer base.