Social Network Analysis - A Scary Primer

Explore the intricacies of social network analysis in this 22-minute conference talk from 0xdade. Delve into the world of data collection, analysis, and visualization of social networks, examining how these networks evolve over time. Discover unconventional data fusion techniques and learn about additional data sources, including real-world sensors and information voluntarily provided by consumers. Gain insights into how personal associations, from friends and family to business contacts and ideological affiliations, can be leveraged by businesses and government agencies. Follow along as the speakers cover graph theory, rough sets, sample monitoring, and the concept of "friend of a friend" connections. Examine the role of technology in data collection, including Bluetooth Low Energy (BLE) devices, smartphones, fitness trackers, and beacons. Consider the ethical implications and potential use cases of this technology while gaining a comprehensive understanding of the power and reach of social network analysis in today's interconnected world.