So You Want to Market Your Security Product

Explore the Federal Trade Commission's authority in protecting consumers from unfair and deceptive practices in this 50-minute Black Hat conference talk. Learn how deceptive claims and advertising violate the FTC Act, and gain valuable insights on avoiding such claims when marketing security products. Presented by Aaron Alva and Terrell McSweeny, this informative session provides essential guidance for security companies aiming to maintain ethical marketing practices while promoting their products.