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Explore the often underappreciated sense of smell in this 40-minute talk from The Aspen Institute's Aspen Ideas: Health 2023 conference. Discover how aromas can trigger powerful memories, protect us from dangers, and serve as a primary communication tool for animals. Delve into the neurobiology of olfaction and learn about the critical importance of smell, highlighted by the COVID-19 pandemic. Gain insights from individuals who have experienced life without this vital sense, and understand why smell deserves more recognition as a superpower essential to our daily lives and well-being.