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Explore a 14-minute conference presentation from SK TECH SUMMIT 2023 that delves into the evolution of mobility voice assistants into sophisticated AI mobility assistants. Learn about the revolutionary changes in the automotive market through IVI and electric vehicles, and discover how mobility AI assistants are meeting users' demands for enhanced in-vehicle experiences and convenience. Gain insights into the multi-UX implementation combining touch and voice interfaces, enhanced personalization features including calendars and vehicle routines, and expanded vehicle control capabilities aligned with evolving vehicle operating systems. Understand the future direction of mobility AI assistants, including potential collaborations with LLM and A.I. services, presented by Jin-ah Jung from SK Telecom, who has been managing and planning the NUGU Auto project since its inception in the mobility voice assistant market.