기업의 AI 활용: 신기루인가 신세계인가? - 생성형 AI와 비즈니스 혁신

Explore a thought-provoking conference talk from SK TECH SUMMIT 2023 examining the reality of AI implementation in traditional businesses. Delve into critical questions about AI's true value proposition, addressing concerns about ROI challenges and operational inefficiencies in corporate settings. Learn from Kim Ji-hyun, a seasoned digital technology strategist from mySUNI with extensive experience at SK Planet and Daum Communications, as she analyzes the current state of enterprise AI adoption and provides practical insights for effective implementation. Gain valuable perspectives on the transformative potential of generative AI, particularly ChatGPT, and its implications for industrial efficiency and business opportunities. Drawing from her diverse background in internet startups and digital transformation research, discover strategic approaches to leveraging AI as a tool for creating customer value and solving business challenges in the evolving technological landscape.