Real-time Mobile App Analytics and VoC Insights Through User Device Data Analysis

Learn about real-time mobile app user experience analysis and VoC (Voice of Customer) insights in this 26-minute conference talk from SK TECH SUMMIT 2022. Discover how SK's mTworks technology combines with Google Firebase and BigQuery to provide real-time crash analysis and customer feedback insights for mobile services. Explore methods for understanding and quickly responding to customer pain points through automated data collection and analysis. Gain valuable knowledge about improving customer acquisition and retention through proactive issue detection and handling. The speaker, Seung-il Kim from SK C&C, shares his extensive experience in mobile solution development and explains how this innovative system helps businesses better understand user experiences through positive/negative review analysis and real-time crash monitoring.