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Explore the fascinating world of natural pest control in this 16-minute TED talk by Shimon Steinberg at TEDxTelAviv. Discover the crucial distinction between pests and beneficial insects, and learn how to harness the power of "good bugs" to combat harmful ones in agriculture. Gain insights into sustainable alternatives to chemical pesticides for achieving optimal crop yields. Delve into the innovative approach of using nature's own mechanisms to protect our food supply while minimizing environmental impact.