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Explore strategies for serving user-generated content on a global scale in this GOTO Berlin 2017 conference talk. Learn how OLX, a global classifieds brand, handles traffic volumes comparable to Twitter across 40 countries. Discover the techniques used to serve over 200 million images at up to 30,000 requests per second. Gain insights into the Apollo service, which stores and serves picture content, and understand the challenges of managing high-volume, user-generated content. Delve into topics such as data clusters, code execution, timeouts, and optimization techniques. Examine real-world examples and best practices for handling large-scale content delivery in a global context.