Discover essential SEO trends for 2019 in this insightful Web Summit 2018 talk by Moz CEO Sarah Bird. Learn why SEO remains crucial for modern businesses, explore the dominance of mobile search, and understand the growing importance of voice results and featured snippets. Gain valuable insights into Google's evolving search landscape, including the impact of Google Places, mobile-friendly design, and schema markup. Explore strategies for building expertise, authority, and trust in your online presence, and learn how to optimize for "ambient search" experiences. Understand the SEO maturity model and discover practical tips for answering user questions effectively. Equip yourself with the knowledge to stay ahead in the ever-changing world of search engine optimization.
Overview
Syllabus
Intro
Google is losing it
Google is sending the most traffic
SEO is not dead
Mobile is killing it
Clicks
The opportunity of SEO
Metaphors
Why invest in organic search
Art teacher
No pressure
Olden times
Ambient search
Cardiac arrest
Voice results
Paid and organic experiences
Google Places
Mobile Friendly
Schema Markup
Progressive Web Apps
Expertise Authority Trust
Answer Questions
Featured Snippets
Lists
Answer the Public
Frank Snippets
Google First Impression
SEO maturity model
Taught by
Web Summit
