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Discover the importance of Search Engine Optimization (SEO) in this 19-minute TEDx talk by entrepreneur Ira Bowman. Learn why improving your Google ranking is crucial for increasing website traffic, with over 60% of all online traffic flowing through the search engine. Gain insights into effective online marketing strategies from Bowman, a systems-based thinker and owner of Bowman Digital Media and ProjectHelpYouGrow. Explore how to leverage SEO techniques to accomplish professional goals and expand your online presence. Bowman, known for his large social media following across platforms like LinkedIn, Instagram, and YouTube, shares his expertise in digital marketing and content creation.