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Discover key trends and insights for SEO in 2018 and beyond in this 19-minute conference talk by Rand Fishkin, known as the Wizard of Moz. Gain valuable knowledge about the future of search engine optimization from one of the industry's leading experts. Learn about upcoming changes, strategies, and best practices to stay ahead in the ever-evolving world of SEO. Delivered at Web Summit, the fastest growing technology conference globally, this talk offers essential information for marketers, website owners, and digital professionals looking to optimize their online presence.