Semrush Content Marketing Tutorial - Using SEO Tools to Create and Optimize Content

Learn how to master SEO content writing in this 14-minute tutorial that demonstrates the powerful features of Semrush's Content Marketing toolset. Discover how to conduct competitor keyword research using the Organic Research tool to identify ranking opportunities, develop a structured content strategy with the Keyword Strategy Builder, and optimize articles using AI-powered tools like the SEO Writing Assistant. Master techniques for transforming keywords into comprehensive topic clusters, explore content ideation methods, and leverage AI tools including Compose, Rephraser, and originality checks to streamline the writing process while maintaining SEO best practices. Follow along with host David DeWinter as he provides actionable steps to overcome writer's block, ensure content readability, and ultimately drive more organic traffic to your website through strategic content creation.