Overview
Save Big on Coursera Plus. 7,000+ courses at $160 off. Limited Time Only!
Learn essential SEO tools and strategies in this 21-minute tutorial that guides beginners through maximizing website traffic and Google search rankings using the Rocket Traffic Triangle framework. Master the three Cs - Content, Connections, and Corrections - while exploring key Semrush features including the Keyword Magic Tool for strategic keyword selection, SEO Writing Assistant for content optimization, Backlink Analytics for authority building, and Site Audit for technical issue resolution. Follow along with practical demonstrations using folk.app as a case study, and discover how to develop effective content strategies using the new keyword strategy builder tool. Hosted by David Dewinter, the tutorial covers everything from initial Semrush Pro setup to measuring SEO progress, with detailed explanations of organic research tools, keyword gap analysis, and backlink optimization techniques for achieving top search engine results.
Syllabus
- Introduction to Semrush and SEO
- How to Sign Up for a 14-Day Trial of Semrush Pro
- The Rocket Traffic Triangle: Content, Connections, Corrections
- Content: Using the Keyword Magic Tool
- Organic Research Tool
- Keyword Gap Tool
- Keyword Strategy Builder
- Using the SEO Writing Assistant
- Connections: Backlink Analytics
- Analyzing Backlink Gaps
- Corrections: Identifying and Correcting Technical Issues
- Measuring SEO Progress with Semrush
- Wrap-Up and Final Thoughts
Taught by
Kevin Stratvert