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YouTube

Selling the Brand Inside - Transferring Brand Values to Employees

Web Summit via YouTube

Overview

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Explore how Chief Marketing Officers from leading tech companies transfer brand values to employees in this insightful Web Summit talk. Discover strategies for rewriting brand narratives, harnessing employee passion, embracing diversity of thought, and navigating B2B marketing challenges. Gain valuable insights into internal brand communication and learn how to effectively align your workforce with your company's global brand message.

Syllabus

Intro
Rewriting the brand narrative
Using the employees passions
Diversity of thought
B2B marketing

Taught by

Web Summit

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