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YouTube

Selling Digital Products Online Masterclass with Tom Ross and Matt Slightam

Design Cuts via YouTube

Overview

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Dive into a comprehensive masterclass on selling digital products online, led by Design Cuts CEO Tom Ross and Creative Director Matt Slightam. Learn about the three pillars for digital product success, defining your talent, understanding market demand, and creating uniqueness. Explore strategies for studying success, defining your audience, and building your brand. Gain insights on creating compelling cover images, effective previewing techniques, and showcasing product transformations. Discover how to highlight features, apply branding, leverage social proof, and craft engaging product stories. Acquire technical tips and learn how to go the extra mile in your digital product offerings. Conclude with a big reveal and participate in a Q&A session to address specific concerns and questions about selling digital products online.

Syllabus

Intro
Set your expectations
Three pillars for digital products success
Define your talent
Market demand
Uniqueness
Study for Success
Define Your Audience
Find Your Brand
Cover Images
Previewing
Transformation
Features
Brand Applications
Social Proof
Tell the Story
Technical Tips
Going the Extra Mile
The Big Reveal
QA Time

Taught by

Design Cuts

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