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Explore the future of marketing and sales automation in this 19-minute conference talk from Web Summit. Join industry experts as they discuss accelerating pipelines, driving revenue, and aligning marketing and sales objectives through next-generation software and automation. Discover how publishers and brands are leveraging these technologies to achieve their goals. Delve into topics such as the evolution of media, mobile strategies, native vs programmatic advertising, machine learning applications, and the importance of speed in publication. Gain valuable insights on how automation is reshaping the modern business landscape and learn strategies to stay ahead in this rapidly evolving field.