Science Communication in the Post-Expert Digital Age

Explore the challenges of science communication in the digital era through this 25-minute conference talk from the 2014 AGU Fall Meeting. Delve into how the rise of a post-expert world impacts the dissemination of scientific information, particularly for politically charged topics like climate change. Examine the shift from broadcast to conversation models in mass communication and the effects of personalized search filters on audience information consumption. Understand how these changes create echo chambers and fuel cultural wars. Discover why the scientific community must adapt its approach to public engagement, moving from simply reporting facts to actively participating in diverse conversations. Gain insights into effective science communication strategies for navigating the complexities of the modern information landscape.