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Discover engineering lessons from nearly 15 years of tech startup experience in this TechLeadConf 2023 talk. Learn how to shift your mindset from best practices to getting things done quickly while balancing the need for speed with managing technical debt. Explore strategies for scaling fast in a competitive business environment where acquiring customers rapidly is crucial. Gain insights on adopting a pragmatic approach to coding that prioritizes business growth without compromising long-term sustainability.