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Explore the critical importance of scale in conservation efforts for the Iranian cheetah in this 19-minute TEDx talk. Delve into Morteza Pourmirzai's perspective on the potential extinction of this endangered species, emphasizing the need for meticulous data collection and a closer understanding of the subject. Learn about the significance of acknowledging historical context, learning from past mistakes, and incorporating local and indigenous knowledge in the quest to protect the Iranian cheetah. Gain insights from the CEO of the Iranian Cheetah Association as he shares his expertise on this crucial conservation topic.