Rumors, Trust and Vaccines - Heidi Larson - TED

Explore the impact of rumors and trust on vaccine acceptance in this 16-minute TED talk by Heidi Larson, a Vaccine Trust Anthropologist. Discover how the Vaccine Confidence Project studies rumor dissemination across countries, communities, and social networks to better understand medical misinformation. Learn about the Vaccine Confidence Index and its role in identifying early signals of vaccine hesitancy. Examine why Europe has become a hotbed for vaccine skepticism and the broader implications for global health. Gain insights into building empathetic and reciprocal health systems to inspire trust in medicine, particularly around vaccines. Understand the complex interplay between technology, information dissemination, and public health in the context of vaccine acceptance and global disease eradication efforts.