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Explore trunk-based development (TBD) in this 30-minute conference talk from RubyConf 2022. Delve into the reasons why engineers accustomed to git flow or GitHub flow may find TBD intimidating, despite evidence suggesting it leads to higher quality code and faster delivery. Examine the challenges involved in promoting team and company-wide adoption of TBD, and discover strategies to overcome these obstacles. Learn why many developers are hesitant to push directly to the master branch and gain insights on how to address these concerns effectively.