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Explore the world of back office operations in web application development through this 35-minute conference talk from RubyConf 2022. Dive into the challenges of managing behind-the-scenes tasks like creating promo codes, moderating content, and running reports. Learn how Retool can streamline these processes, allowing developers to build efficient back office interfaces for Ruby on Rails applications. Discover how to integrate Postgres and common API services to create a robust administrative system, enabling you to focus on core business functionalities while optimizing back-end operations.