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Discover the hidden beauty of Chhattisgarh and the importance of reconnecting with nature and local traditions in this TEDx talk by Jeet Singh Arya, founder of Unexplored Bastar. Learn about Arya's journey from a successful career in market research and business consulting to establishing a sustainable eco-tourism startup that benefits over 300 tribal residents. Explore how this National Entrepreneurship award winner is reviving roots and promoting tourism while preserving local culture in the Bastar region. Gain insights into the potential of sustainable tourism to create positive impact on local communities and ecosystems. This 18-minute talk, given at TEDxBITD, offers a unique perspective on balancing economic development with cultural preservation and environmental conservation.