Reviving Culture Through Fashion - The Santal Saree Story

Discover the inspiring journey of Lipsa Hembram, a celebrated fashion designer from the Santhal Community, in this 17-minute TEDx talk. Explore how Hembram, an alumnus of the National Institute of Fashion Technology, Hyderabad, revived and promoted the rich heritage of Odisha's tribal communities through her work on the Santal Saree, also known as Jhal-ah. Learn about her remarkable design work that has gained international acclaim, been featured in a Doordarshan documentary, and showcased at the prestigious LAKME fashion show. Gain insights into how Hembram's mother's challenge led to the creation of a showstopping collection of Santal Sarees, preserving cultural heritage while initiating significant socio-economic changes. Draw inspiration from Hembram's success story and discover the potential of fashion as a tool for cultural preservation and empowerment.