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Explore the complexities of code reuse in software development through this 48-minute conference talk from code::dive 2018. Delve into non-obvious aspects of reusability, addressing common misconceptions and challenges faced by developers and managers alike. Learn from 25 years of coding experience, with a focus on test automation and building libraries and frameworks. Gain insights on balancing quality with time-to-market demands, integrating Agile methodologies with experience, planning for reuse, and understanding the human factors involved. Discover practical strategies for improving code reusability and avoiding common pitfalls in your software projects.