Rethinking the ROI of Youth Sports

Explore the changing landscape of youth sports economics in this insightful conference talk from the Project Play Summit 2020. Examine how the COVID-19 pandemic has impacted college scholarships and the financial equation for parents, colleges, and youth sports programs. Hear from Paralympic gold medalist Tatyana McFadden, bestselling author Michael Lewis, and a panel of experts including NCAA Chief Medical Officer Brian Hainline. Delve into the shifting incentives and challenges facing the youth sports ecosystem, and gain valuable perspectives on the future of athletic development and education. Discover new approaches to evaluating the return on investment in youth sports participation and learn how stakeholders are adapting to the evolving landscape.