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Explore the evolving relationship between e-commerce and traditional retail in this 49-minute panel discussion from WeAreDevelopers World Congress 2018. Moderated by Regina Haas Hamannt, the panel features industry experts including Paddy Benson (CTO EMEA at Groupon), Julia Stone (Director Digital & Innovation at REWE), Peter Wolter (Head of Innovation at OTTO), and Andreas Kranabitl (CIO of SPAR Business Services). Gain insights into how these retail leaders are navigating the intersection of online and brick-and-mortar commerce, discussing innovative strategies, challenges, and future trends in the retail landscape. Discover how technology is reshaping consumer experiences and business models in both e-commerce and physical stores.