Retaining Happy People in Governing Stubborn Desertification

Explore a compelling TEDx talk that delves into innovative approaches to combat desertification in Inner Mongolia. Learn about the speaker's storytelling journey, highlighting the challenges of ecological migration and the creative solutions implemented to halt desert encroachment. Discover how tree planting initiatives and cultural activities, including desert volleyball tournaments and music festivals, are fostering a modern desert culture that balances environmental preservation with local livelihoods. Gain insights into the importance of stakeholder involvement and cultivating a sense of pride among local populations in the fight against desertification. The speaker, Xiangyang Xin, founder of XXY Design Thinking and Strategic Consulting and chairman of China Service Design Conference, shares his expertise in interaction and service design, offering valuable perspectives on this critical environmental issue.