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Explore the concept of resilience in this 23-minute TEDx talk by Alok Sanwal at TEDxMotiJheel. Discover how to respond to adversity, maintain a sense of self and purpose, and rise stronger from life's challenges. Learn from Sanwal's 30 years of experience in media and marketing, spanning sales services, brand management, and media business leadership. Gain insights into the importance of understanding language, culture, and society in shaping popular culture and consumer behavior. Delve into Sanwal's journey from engineering to communication, and his role in launching India's first bilingual daily newspaper. Uncover valuable lessons on personal growth, professional development, and the power of resilience in navigating life's ups and downs.