Research and Innovation in AI-Driven Interactive Entertainment

Watch a keynote presentation from Data Science Conference Europe 2023 exploring the transformative role of AI in gaming development at EA. Discover how artificial intelligence is revolutionizing game design through enhanced facial animations, body positioning, and clothing details, while enabling sophisticated testing capabilities with virtual players and adjustable parameters. Learn about the future potential of autonomous digital beings (MPCs) and their impact on unique gaming experiences. Examine critical ethical considerations in AI gaming applications, including anti-cheating measures and the importance of moral frameworks. Gain insights into practical AI implementations for bug detection and quality assurance that are reshaping developer workflows and improving overall gaming experiences.