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Explore the implications of repurposing neural networks for synthetic media generation in information operations through this 40-minute Black Hat conference talk. Delve into the process of fine-tuning pre-trained natural language processing, computer vision, and speech recognition models for generative impersonation across text, image, and audio domains. Examine the effort required to produce credible synthetic media and the challenges faced by investigators in detecting such content. Analyze the potential impact on social media-driven information operations, including issues of detection, attribution, and response when actors can anonymously create and distribute convincing fake content. Gain insights into future scenarios where synthetically generated media becomes increasingly indistinguishable from genuine human-created content, and discover potential strategies to address these emerging challenges.