Remember Your Best Self - Leveraging Data as Memory in Decision-Making

Explore the power of personal memory and its impact on decision-making in this TEDx talk by Aspa Lekka, a former champion handball player turned successful entrepreneur. Discover how data serves as a "form of memory" for technology companies and its crucial role in shaping consumer choices and supply chain management. Learn from Lekka's diverse experiences as the founder of JOKR, a unicorn e-commerce company, and her leadership roles in global food delivery and tech industries. Gain insights into the intersection of mathematics, athletics, and entrepreneurship as Lekka shares her journey from professional sports to the world of startups. Delve into the importance of maintaining a global perspective in business and how personal experiences can shape innovative approaches to technology and commerce.