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Explore the impact of preconceptions on experiences and memories in this thought-provoking TEDxUCLA talk by addiction specialist and UCLA lecturer Adi Jaffe. Delve into the setbacks of labels and the accompanying shame they generate. Gain valuable insights on how societal perceptions shape our understanding and recollection of events. Learn about the power of reframing negative labels and overcoming the stigma associated with them. Discover strategies for challenging preconceived notions and fostering a more inclusive and understanding society. This 15-minute presentation offers a compelling perspective on the psychology of labeling and its far-reaching consequences in our daily lives.