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Explore the evolution of modern brands and discover the top global brands of 2017 in this insightful 15-minute conference talk by Jez Frampton, the face of the world's leading brand consultancy. Delve into the findings of the Interbrand 2017 Global Brand report as Frampton shares his expert analysis on the best-performing brands and their strategies for success. Gain valuable insights into brand development and market trends that can help shape your understanding of the ever-changing business landscape.