Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

YouTube

Realizing the Potential of Digitization for Small Businesses

The Aspen Institute via YouTube

Overview

Save Big on Coursera Plus. 7,000+ courses at $160 off. Limited Time Only!
Explore a 54-minute conference talk from The Aspen Institute examining the transformative impact of digitization on small businesses. Delve into the potential of technology to boost productivity, market access, and financial services for small firms, particularly in emerging economies. Analyze the challenges faced by smaller enterprises in adopting digital tools, especially during the COVID-19 pandemic. Investigate the disparities in technology adoption among businesses owned by women and minorities. Discuss policy, practice, and product perspectives needed to help all small firms harness the benefits of digitization. Cover topics such as connectivity challenges, visibility, trust, digital transactions, product development, and the impact of the pandemic on small business digitization. Examine the role of coaching, partnerships, and ecosystem development in supporting small businesses' digital transformation.

Syllabus

Introduction
Point Counterpoint
Cost of Digitization
Connectivity Challenges
Visibility
Time
Next Conversation
Barbara and Chris
Joyce
Trust
Touch and tech
Digital transactions
Developing products for customers
Transactional economies
Impact of the pandemic
Coaching to navigate the ecosystem
Maintaining engagement
Utilization
Password Challenge
Digital Ecosystem
Partnerships

Taught by

The Aspen Institute

Reviews

Start your review of Realizing the Potential of Digitization for Small Businesses

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Someone learning on their laptop while sitting on the floor.