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Discover four guiding principles for effective science communication in this engaging TEDx talk by physicist and award-winning science writer Dominic Walliman. Explore how quantum physics can be made accessible and understandable, debunking the myth of its complexity. Learn from Walliman's passion for science as he shares his journey from a curious child to a quantum device physicist, now working at a quantum computing company. Gain insights into the art of explaining complex scientific concepts in simple terms, and be inspired to approach science communication with clarity and enthusiasm.