Product Analytics and Personalization for Facebook and Instagram Shops

Explore a 46-minute Data Science Festival talk where Meta engineers Michael Whitelegge and PG Calzi demonstrate how data and analytics drive product development decisions at Meta, using Facebook and Instagram Shops as a case study. Gain insights into the crucial roles Data Engineering and Data Science play in iterative product development, with a focus on personalizing conversion experiences. Presented as part of the Data Science Festival Oktoberfest 2024 event, this high-level overview provides valuable perspectives from one of tech's leading companies on leveraging data science for product optimization and user experience enhancement.