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Explore strategies for building an organizational culture that incentivizes proactive problem-solving in software development during this 15-minute conference talk from DevConf.CZ 2024. Discover how to shift from a reactive approach of fixing bugs to a proactive mindset focused on preventing incidents. Learn from speaker Elad Tabak's personal experience as he shares insights on motivating engineers to anticipate and address potential issues before they occur. Gain valuable perspectives on creating more resilient and efficient software development practices by fostering an environment that recognizes and rewards preventative measures. Delve into the challenges of implementing such a culture and explore practical solutions for encouraging engineers to prioritize incident prevention over reactive problem-solving.