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Explore the concept of Individual Fairness (IF) in machine learning through this 44-minute conference talk by Mikhail Yurochkin, Research Staff Member at IBM Research and MIT-IBM Watson AI Lab. Delve into the challenges of implementing IF in AI models and discover the innovative Distributional Individual Fairness (DIF) approach. Learn how DIF introduces a transport-based regularizer that can be easily integrated into modern training algorithms, allowing for control over the fairness-accuracy tradeoff. Understand the theoretical guarantees and practical applications of DIF in achieving individual fairness across various tasks, including its extension to Learning to Rank problems. Gain insights into creating ML models that treat similar individuals similarly, addressing crucial ethical concerns in AI development.