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Explore insights from a fireside chat featuring Jill Braff, former head of Ellen DeGeneres' digital network and current president of Brit+Co, interviewed by NBC News' Alyssa Newcomb at Collision Conference 2018. Gain valuable lessons on effective consumer engagement as Braff shares experiences from her roles at Ellen Digital Ventures and the women's lifestyle brand Brit+Co. Discover strategies for building strong connections with audiences and learn how to leverage digital platforms to create impactful content. Delve into the power of community-driven initiatives and understand the importance of authenticity in brand development. Uncover practical tips for navigating the ever-changing digital landscape and adapting to evolving consumer preferences.