Explore predictive analytics and lifetime value models in the apps ecosystem through this 39-minute conference talk from Android Developers at Playtime 2016. Dive deep into the importance of lifetime value, common pitfalls, and formulas for calculation. Learn about various business models including premium, subscriptions, and freemium, with real-world examples like Cameron Gong and Dramafever. Discover tactics to maximize lifetime value, minimize churn, and optimize monetization across different app types. Gain insights on contextual factors, discount rates, and hybrid models to enhance your app's performance and user retention.
Overview
Syllabus
Intro
Predictive Analysis
Data
Contextual factors
Why is lifetime value important
Lifetime value pitfalls
Lifetime value formula
Lifetime value period
Monetization metric
Discount rate
Business Models
Premium
Cameron Gong
Subscriptions
Negative churn paradox
Dramafever churn analysis
Tactics to maximize lifetime value
Freemium apps lifetime value
Ads lifetime value
Hybrid models
Ultimate Guitar
Summary
Taught by
Android Developers
